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Literary Awards Postcards

Project description

The 2014 Prime Minister’s Literary Awards winners were announced by the Prime Minister and Minister for the Arts at the National Gallery of Victoria, Australia. These postcards were designed to promote the awards. Each card introduces one of the six categories: fiction, poetry, non-fiction, australian history, young adult fiction and children’s fiction. Each design features a word, typeface, bright colour and a printed effect/texture that relate to the category. In the young adult fiction card a younthful, quirky typeface with a neon spot colour for vibrancy was used to inspire. The word believe was custom made and we added a touch of sparkle to the children’s fiction postcard with glitter. The poetry card features a handwritten font and is embossed to create a tactile shape and texture to the desired area. We used a serif font for the australian history card and added foiling in over the font to have a metallic effect. The non-fiction card has a smooth, glossy layer applied to the word immerse (spot UV effect) and uses a very journalistic typeface. The fiction card features a shiny foil effect and a simple yet modern typeface.

Project details

  • Client: Avant Card
  • Category: Print